I love this ad from the May 1920 National Geographic Magazine. I may be slow on the uptake. It took me a while to figure out that it is a picture of the box on the lower left. I had to get a magnifying glass to read the very fine print. They were thoughtful to include instructions for opening and storing the cereal:
CUT HERE-----------------------------------Run a sharp knife along the dotted line and square edges to make it gap. See that the gap is closed after the required amount of food is poured out. Don't cut top off.
I am now musing about how many boxes of cereal I have opened in my life and the innocence of a time when boxed cereal was so new a convenience food that we needed to be told how to do it.
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